• Every Rug Tells a Story

    Touched by thousands of hands, the ancient art of rug making is a remarkable achievement practiced by many, yet understood by a precious few. More than a floor covering, every hand knotted rug is a true testament to the imagination and uniqueness of the human spirit.

The Process

Each SAMAD rug is created through a precise, time-honored process that blends artistry and craftsmanship. The steps below trace the journey from raw materials to a finished work of enduring beauty.

  • 1. Design

    Before weaving begins a design rendering called a "nakshar" is created, usually drawn freehand on graph paper, with each square representing a single knot.

  • 2. Spinning

    The carded wool is spun using a spinning wheel to make threads of yarn that are ready to be dyed

  • 3. Dyeing

    The spun yarn is dyed.

  • 5. Weaving

    The yarn is hand knotted on a loom by skilled weavers, bringing the design to life. This intricate art can be traced back almost three thousand years and requires a great deal of precision and patience to master.

  • 6. Washing

    The newly woven rug is soaked with soap and water and scrapped with wooden paddles to remove any dust, dirt and debris. The vigorous washing process provides luminosity to the rug.

  • 7. Drying

    The washed rug is laid out to dry in the sun, a process that can take several days. The sunlight provides brilliance and luster to the woven creation.

  • 8. Stretching

    The rug is put on a stretching frame in the sun to counteract the shrinkage that occurs during washing.

  • 9. Shearing

    Uneven pile is sheared down to the desired pile height. This process will determine the overall finished look of the rug.

  • 10. Finishing

    Finally the rug is finished by hand. Many wool and silk rugs are hand-carved to enhance the design and add texture.

  • The Colors of India: Our Rug-Making Process

    “The movie, “Colors of India”, is one of the best resources for learning about how hand-knotted carpets are woven. The film vividly reveals the time, labor, and many intricate steps involved—both on and off the loom—through clear, close-up footage that is as original as it is educational. Rarely has the complexity and artistry of rug weaving been so thoroughly captured on film, and it deserves wide recognition for deepening appreciation of this meticulous craft.

    — J.R. Azizollahoff, Author of The Illustrated Buyer’s Guide to Oriental Carpets and Oriental Rugs from A to Z

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  • Who We Are

    Discover the SAMAD story—a family-run business driven by passion, craftsmanship, and exceptional design. Each rug reflects generations of artistry, honoring traditional methods while embracing a refined, contemporary sensibility.

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