About Samad Rugs
We are a leading boutique wholesaler of handmade decorative rugs proudly serving
rug dealers and the interior design trade since 1985.
Our Rugs
We create works of floor art—each rug designed to elevate a space and inspire. From Modern to Traditional and Transitional styles, our rugs are hand-knotted by skilled artisans, blending centuries-old craftsmanship with modern innovation.
Quality & Sustainability
We believe that the rug is the foundation of the room. Hence, our heirloom rugs are made using the highest quality natural fibers to withstand the test of time. Through our partnership with the fair-trade organization Label STEP, we’re committed to sustainability, ethical sourcing, and long-lasting quality.
Learn more about our fair-trade initiatives and Label Step partnership.
Artistry
Our boutique rugs are hand-crafted by master artisans in India, Afghanistan, and Nepal. In a world of mass production, we celebrate the people, detailed craftsmanship, and time-honored techniques that keep this art form alive.
Learn more about our artisans and the rug making process.
Community
We proudly serve our trade partners, the interior design and hospitality communities as well as the decerning homeowner, with the utmost care.
Our team is passionate about working with trade professionals to actualize their creative vision.
Our Story
Founded in New York City in 1985 by London-born brothers David and Malcolm Samad, our family-owned business is rooted in four generations of rug-making expertise. Inspired by the legacy of their father, Eric Samad, the brothers emigrated to the U.S. with a shared vision: to create the world’s finest handmade rugs. From humble beginnings, they traveled across the country sharing their deep rug knowledge and pushing the boundaries of design. Today, SAMAD is a leading producer and importer of hand-knotted rugs, renowned for exceptional quality, artisanal craftsmanship, and enduring style. A new generation—David and Malcolm’s daughters—Jennifer, Nicole and Melanie—has since joined the business, carrying forward their passion for heritage. With strong global partnerships and a dedicated team, the Samads continue to blend tradition and innovation in every rug they create.
